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MKTG-610
Marketing Management
| This is a graduate marketing management course that focuses on the development of marketing strategy in business and in non-profit organizations. Global and high-technology perspectives are offered throughout the course. Harvard Business School and IMD case studies and descriptions of actual marketing problems will be presented to students, and students will act as marketing managers in analyzing the evidence presented and in developing solutions. Thus, students will learn marketing problem-solving skills through experiential or interactive learning. |
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