Teaching Areas
Professor Yaveroglu has taught courses in advertising and integrated marketing communications, brand management, consumer behavior, principles of marketing, marketing research, and product management.
Research Areas
Professor Yaveroglu's research interests include online consumer behavior, Internet advertising, and pricing.
Publications
Professor Yaveroglu's research has been published in journals such as the
Journal of International Consumer Marketing,
Journal of Business and Industrial Marketing, as well as in several conference preceedings.
Curriculum Vitae
