|
|
|
Sonya Grier
Associate Professor of Marketing
Education
She received her Ph.D. in Marketing, with a minor in Social Psychology, from Northwestern University and also has an MBA from Northwestern University, with an emphasis on marketing, non-profit mgmt and international business. She also spent a year as an Exchange Student at the University of Sussex in England, before completing her undergraduate degree in political science at Northwestern University.
Office
Kogod 28
(202) 885-1971
Wednesday 3:00 - 5:00 pm
griers@american.edu
|
Teaching Areas
Professor Grier's teaching interests include Advertising and Integrated Marketing Communication, Social Marketing and Non-profit Marketing. She will currently teaches Marketing 411, Advertising and Integrated Marketing Communication.
Research Areas
Professor Grier's research converges on topics related to the influence of social context on consumers and the social impact of marketing efforts. Some of her current research investigates the relationship between marketing efforts, both corporate and social, and consumer health-related attitudes and behaviors (with a focus on obesity). She is also examining the role of marketing-related public policy in addressing health disparities.
Publications
Dr. Grier has published articles in leading marketing, advertising and health policy journals, including Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Consumer Psychology, Health Affairs and Annual Reviews in Public Health.
Additional Experiences
Professor Grier spent three years as a Robert Wood Johnson Foundation Health and Society Scholar at the University of Pennsylvania. The interdisciplinary fellowship is designed to build the nation's capacity for research, leadership and action to address social factors affecting health. Professor Grier also spent two years as a Visiting Scholar at the Federal Trade Commission, where she provided consumer research expertise as part of a team examining the target marketing of violent movies, music and video games to American youth. Dr. Grier also has practical industry experience, having worked in Market Research at Kraft, Incorporated, in Brand Management at General Foods USA, and as an Independent Marketing consultant.
|
|
 |
|
|
